Young Americans Prefer Snapchat and Instragram to Facebook
Facebook and Twitter cannot pass the 10% mark for years
Younger Americans overwhelmingly do not use Facebook and Twitter and these social networks' popularity is as low as under 10 percent among American teens, a survey by PiperJaffray reads.
Snapchat and Instagram, for their part, increase their user base among the younger generation in the past three years.
With only 9 percent and 8 percent using Twitter and Facebook in the spring of 2018, these social platforms are not a user segment worth noting when social networks' popularity is concerned.
The great majority of Americans around 16 years of age are actively using Snapchat - 45 percent, while 26 percent are on Instagram.
Any forecast how these social media preferences will evolve with this generations getting older will be just a shot in the dark.
Notably, however, the young people in North America pay little to no attention to social networks like Twitter and Facebook which are generating lots of negative comments in the past few years.
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