By Inspiringly
Inspiringly selects for you the top seven weekly stories in the field of content strategy, content marketing and branding.
Read why one of the creators of the WWW, Sir Tim Berners-Lee, thinks the Internet should embrace new values and rules.
The number of 'bad ads ' is increasing dramatically while Google's ad platform DoubleClick is experiencing outages on a regular basis.
Disney enters the streaming video business while Hootsuite passes the 16 million business users mark.
Also, learn why being a CMO in the blockchain industry is such a toxic role.
The Web Is under Threat
Sir Tim Berners-Lee, one of the inventors of the world wide web, raised tough questions about the future of the Internet.
He, for example, asks if that half of the human kind that is still not connected to the Internet wants to connect to the web the Western countries have today. And if they do not, how you reach them to share messages or sell them online services.
Read his full article on the website of the World Wide Web Foundation.
Google Kills 3.2 Billion ‘Bad Ads’ in 2017, Up 88% from 2016
Ad fraud, phishing scams, and malware are on the rise which in turn hinders legit advertising and brand messages.
With 320,000 publishers being removed from Google's ad network for violating publisher policies, 90,000 websites being blacklisted and 700,000 mobile apps being removed from Google Play store, the future does not look rosy without viable algorithms to detect bad ads instantly.
Read an analysis on the pages of Venturebeat.
Google's DoubleClick Outage Should Force Marketers to Ask Some Hard Questions
Google's control of the ad stack isn't optimal and DoubleClick should be far more reliable since web publishers depend heavily on this service.
Larry Dignan demands more transparency and less service outages from Google in an article on the website of ZDNet.
Disney Creates Streaming Video Unit for Digital Future
Walt Disney installs Kevin Mayer, the company’s chief strategy officer, as chairman of a new division for its streaming video and international businesses.
He will oversee the upcoming ESPN+ digital offering and the launch of a family-oriented streaming service in late 2019.
The announced restructuring faces scrutiny by the regulators, according to a report by Reuters.
Reddit Introduces Native Promoted Post Ads in Its Mobile Apps
The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
Read the full report by Ginny Marvin on the website of Marketing Land.
Hootsuite Nabs $50M in Growth Capital for Its Social Media Management Platform
The Vancouver-based social media management company now has over 16 million businesses as customers.
The recent $50 million in growth capital are secured mainly from CIBC Innovation Banking through the means of a credit financing agreement.
Read the full news story on TechCrunch.
Blockchain CMOs Are Facing a Unique Marketing Challenge
The role of a blockchain CMO is unquestionably NOT just about marketing. It’s a combination of marketing, communications, business development, strategy, sales, relationship management, event planner, and being somewhat of a SME.
This is why being a blockchain CMO is such an intoxicating role.
Read what John Licata has to say on that subject in an article in The Next Web.
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