Inspiringly selects for you the top seven weekly stories in the field of content strategy, content marketing and branding.
Read why one of the creators of the WWW, Sir Tim Berners-Lee, thinks the Internet should embrace new values and rules.
The number of 'bad ads ' is increasing dramatically while Google's ad platform DoubleClick is experiencing outages on a regular basis.
Disney enters the streaming video business while Hootsuite passes the 16 million business users mark.
Also, learn why being a CMO in the blockchain industry is such a toxic role.
The Web Is under Threat
Sir Tim Berners-Lee, one of the inventors of the world wide web, raised tough questions about the future of the Internet.
He, for example, asks if that half of the human kind that is still not connected to the Internet wants to connect to the web the Western countries have today. And if they do not, how you reach them to share messages or sell them online services.
Google Kills 3.2 Billion ‘Bad Ads’ in 2017, Up 88% from 2016
Ad fraud, phishing scams, and malware are on the rise which in turn hinders legit advertising and brand messages.
With 320,000 publishers being removed from Google's ad network for violating publisher policies, 90,000 websites being blacklisted and 700,000 mobile apps being removed from Google Play store, the future does not look rosy without viable algorithms to detect bad ads instantly.
Blockchain CMOs Are Facing a Unique Marketing Challenge
The role of a blockchain CMO is unquestionably NOT just about marketing. It’s a combination of marketing, communications, business development, strategy, sales, relationship management, event planner, and being somewhat of a SME.
This is why being a blockchain CMO is such an intoxicating role.
Read what John Licata has to say on that subject in an article in The Next Web.
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