Successful PR Agencies Are More Diverse and Inclusive

By Inspiringly

Inspiringly selects for you the top seven weekly stories in the field of content strategy, content marketing and branding.

Fruitful testing of your B2B website requires use of different test methods but also expert knowledge concerning which pages, channels and customer journeys to test and improve.

Any startup needs a marketing plan, which in turn requires market research. Learn how much your market research cost would be.

Nielsen's Podcast Insights report provides figures on the growing popularity of podcasts as source about product and service reviews.

How and why physical retailers should adopt in-store tech to compete with e-commerce peers.

Successful marketing and PR agencies should be more diverse and inclusive.

Also, research reveals that marketers and creatives can actually train their creativity. As can anyone else, of course.

Custom digital advertising, interactive displays and augmented reality are all viable methods for brick-and-mortar retailers to provide improved experience to their customers who are now expecting customized offers and tailored product offering even in the context of physical stores.

Larry Alton argues that only retailers that adopt in-store tech will survive the battle with online stores.

Read the article on the website of Inc.com

Want to improve conversion, sales and revenues, as well as provide better user experience?

There are various methods to test the usability of your business-to-business website. You can employ one or more of them during testing.

Knowing what to test, however, is equally important.

Learn which pages, journeys and channels you should put to test while optimizing your B2B website for better user experience and improved conversion rates.

A practical guide by Robert Jones on the website of Smart Insights.

Anyone involved in marketing or creative have experienced creative blocks when drafting a marketing strategy or creative campaign.

It appears that you can train your creativity like a muscle, according to the findings of the Society for the Neuroscience of Creativity.

Learn how to train your creativity in an article by Hayden Field in Entrepreneur.

You have most certainly followed the news about Facebook and Cambridge Analytica.

The Mother Jones magazine is famous for their in-depth coverage of scandals such as the one with the leaked data of over 50 million Facebook users.

Find a long read by Andy Kroll in the May/June issue of Mother Jones.

Market research is the process of gathering information about consumers’ preferences.

Your startup’s marketing plan simply must have a market research part to be successful.

Your market research can include product trials, focus groups and direct observation. But how much does the market research component of a marketing strategy cost?

Rebecca Wessell provides valuable insights on costs associated with market research on the website of StartupNation.

More and more advertisers are investigating and experimenting with podcast advertising.

Nielsen’s Fanlinks Survey finds that a growing number of U.S. consumers are turning into fans of podcasts as source for product and service reviews and recommendations.

Get the free Nielsen Podcast Insights report on their website.

A tone-deaf advertising campaign poses great risks for any business.

PR practitioners and marketing experts need to follow a consistent brand strategy that takes into account how a specific campaign can be perceived,

To be successful, marketing and PR folks should be more diverse and inclusive themselves, Angela Chitkara writes in an article in Harvard Business Review.

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