You definitely need a social media strategy to reach out to prospects and customers but social media channels are not all the same and one strategy does not fit all. We have compiled loads of data to create an infographic that shows where your prospects are on social media - depending on age and income.
If you are targeting millennials, you should consider developing your brand on Facebook but also on Instagram and Pinterest. If you are after people who are mature enough to occupy C-level positions, you should add LinkedIn to your strategy.
High-earning North Americans are on Facebook and LinkedIn and only then on other social media such as Pinterest, Instragram, or Twitter. Other channels such as Snapchat are not covered since they appeal mostly to the youngest generation of consumers.
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