By Inspiringly
Inspiringly selects for you the top 6 weekly stories in the field of content strategy, content marketing and branding.
Read why retweeting does not make sense and can only confuse consumers.
Learn why Americans are leaving Facebook for the first time ever.
Explore how you can trick an AI algorithm to see things you have never designed for your marketing or branding campaign.
Also. Is blockchain mature enough to use it for marketing and advertising purposes, especially when programmatic ads are involved.
Starting this week, we begin adding also news on selected deals and product releases in the field of branding, digital marketing and content marketing. Those are not sponsored announcement and we curate only deals and products that have the potential to make an impact on the market.
Alexis C. Madrigal asks whether viral content is the best content and argues Twitter can destroy your perspective.
What if a social network is not organized around sharing, he asks on the pages of The Atlantic.
People Who've Left Facebook Say It's Not Just Politics and Fake News
Facebook witness time spent on the platform every day declining by 5 percent, or 50 million hours, in the last quarter of 2017. Efforts to prioritize more meaningful content each were abandoned almost instantly are among the drivers behind these figures.
However, the number of North Americans on the platform falls for the first time, to 184 million from 185 million during the period. Marketers, on the other hand, spend more on Facebook.
Read how the trend will develop in the long-term from the perspective of a Facebook user.
The full article by Garett Sloane is on the website of Ad Age.
AI Has A Hallucination Problem That's Proving Tough to Fix
You can easily mislead systems using artificial intelligence algorithms and machine learning into perceiving things that aren’t there.
You should make subtle changes to images, text, or audio to fool these systems but this is still a threat to any industry that uses AI and machine learning to monetize a resource - like content, for instance.
Learn more on the website of Wired.
Let's Try To See Clearly on Blockchain for Advertising
It is a sobering look at the capabilities of current blockchain technology for advertising.
Blockchain simply isn't built for the demands of ad-tech needs when speed is concerned, says Jaisimha Muthegere.
Learn why the current state of blockchain is far from satisfactory and how a next generation "smart contracts" on blockchain can change this.
The article is on the pages of Ad Age.
WeWork Acquires SEO and Marketing Company Conductor
A co-working behemoth buys a company that’s best known for search engine optimization. Why?
The two companies intend to use search data to power content creation while expanding into other types of marketing and advertising.
TechCrunch is reporting on the deal and provides quotes from Conductor's CEO Seth Besmertnik about the deal.
Maestro Unveils Impact Scores to Measure Engagement and Monetization for Livestreams
Startup Maestro does not believe measuring the number of downloads or views for streams is enough. They want to measure the engagement of viewers with the stream and whether it makes money for the brands and agencies that sponsored it.
Their Impact Score is a brand and agency-focused rating system aimed at measuring the engagement and monetization of interactive livestreams.
Dean Takahashi writes about this new solution for marketing agencies in Venturebeat.
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