Inspiringly selects for you the top four weekly stories in the field of content strategy, content marketing and branding.
Learn how large clients now want to meet the entire team behind their marketing and promotion campaigns.
Explore an innovative way to campaign using Google Street View.
Check some chatbot use cases that can give you more time to work on creative tasks while AI-powered bots are closing your marketing leads.
Companies are now eager to retain and expand their internal marketing agencies but struggle to find the right balance.
How Chatbots Can Improve User Experience
Chatbots are able to improve your customers' web experience by answering simple questions and routing issues.
They can perform much more demanding tasks as well, including lead generati
They can perform much more demanding tasks as well, including lead generation and deal closing.
Marketers Strive for Balance at Their Internal Agencies
Close to 100 percent, or 98 percent, of all internal creative teams say they will grow or stay the same size in 2017. In 2016, 85 percent of respondents said they will retain or expand their internal agency team, according to the annual "In-House Creative Services Industry Report" by Cella, The Boss Group and InSource.
Only six years ago brands were struggling to justify the existence of internal agencies, the reports reads. Now, the situation is different but marketers are wondering how exactly to structure internal teams for best results.
Quotes That World Leaders Wanted Suppressed Are Now Billboards in Google Street View
The Swedish branch of global advocacy group Reporters Without Borders is running an unusual campaign that places quotes critical of world leaders on billboards in Google Street View.
The New Pitch Process: Shorter, Faster, Better
A growing number of large clients want to meet the team behind their campaigns, not only a few front-persons who are good at making good impression at prospects and customers.
Pragmatic conversations are replacing lustrous presentations during the selection process of a new marketing agency. And these conversations bring to the table not only top marketing executives.
As Karen Kaiser, VP of national advertising at Domino's, put it:
"We said multiple times, 'I don't care how junior they are. If they're working on my business, I want to meet them." - Karen Kaiser
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