Inspiringly selects for you the top 5 weekly stories in the field of content strategy, content marketing and branding.
Discover a new app that can influence content marketing by removing feeds from social media channels and learn how a new regulation by the EU can give birth to uncontrolled censorship across the continent.
Mobile advertisers should rethink their strategies to include more diverse age groups while the Parkland School generation shows how a small group can achieve what "influencers" cannot do in years.
Also, regulating the likes of Facebook is not an easy task and legislators' headaches with social media are just beginning.
Feedless Takes the News Feed Out of Social Media
An app called Feedless blocks the feed from social media websites like Facebook and Twitter on Safari for iOS, leaving just the core functionality of those apps operational.
The aims at removing the most time-sucking feature of social media while leaving all the useful stuff like messaging and events, Feedless creators say.
How Parkland Students Changed the Gun Debate
This article in The Atlantic is not about politics, really.
It delves dip into another phenomenon: How a small group of people can influence important decisions showing courage and stubbornness in fields where "influencers" and media people have failed.
EU’s New Copyright Law Will Effectively Create Censorship Machines
Six countries — Belgium, the Czech Republic, Finland, Hungary, Ireland, and the Netherlands — have asked the EU Council’s Legal Service to answer whether “... the standalone measure/obligation [on websites to automatically filter content.] as currently proposed under Article 13 [would] be compatible with the Charter of Human Rights”.
In contrast to EU member states like France and Germany, these small countries wonder:
“Are the proposed measures justified and proportionate?” - Six countries ask the EU's Council.
Jennifer Baker explains why a proposed EU legislation is bad and dangerous for Europe.
Infographic: It’s Not Just Millennials Who Are Glued to Their Phones
Most companies tend to target younger generations through their mobiles ads.
A new research by Porter Novelli reveals that almost half of seniors have a smartphone, and 38 percent have a mobile phone that’s not a smartphone.
Millennials and Gen Zers aren’t the only ones addicted to their phones.
How Facebook Could Play by Advertising’s Equal Time Rule
The U.S. Communications Act of 1934 provides for equal time - either free, or if paid at the same price - to all politicians running for the highest position in the U.S. administration.
The equal-time rule does not cover the Internet, while pressure is growing to regulate the field following Facebook’s influence on the past presidential elections in the United States.
This would not be a simple legislative act, if adopted. And may have far-reaching consequences.
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