Branding and marketing is not rocket science. Underestimating your content and marketing strategy as a startup founder can result in a massive failure, however. Plan your branding strategy from the very beginning and plan it right. What this means? Do not position yourself to take the world by storm and avoid over-promising. A viable startup branding strategy is always focusing on a few core messages that make you stand out from the crowd. Finally, it is not just about the delivery of a positive and engaging brand message, it is mostly about appealing promises you can fulfill.