In-car advertising is a market yet to really appear but it might prove an option worth exploring by businesses that could boost sales using this emerging marketing channel.
"What The Future" survey by Ipsos reveals that nearly half of the consumers in the United States, or 49 percent, are willing to accept ads about specials or sales from stores where they have shopped before.
Mixed Reactions to In-Car Ads
Bearing in mind that consumers are already tired of the never ending marketing "noise", one should not find surprising that approval ratings for other types of ads are relatively low.
About 42 percent of the respondents think reminders about services they use on a regular basis is a good idea for in-car advertising. Less than one third, 30 percent, would like to get notifications recommending a coffee shop they have used in the past.
Driverless or not, a car ride is a journey and only 29 percent are tempted by a possibility to get ads from shops they visit when not travelling by car.
Byroad restaurants should carefully consider their digital marketing strategy in the light of just 27 percent of consumers who are willing to get such ads in their autonomous vehicles.
Actually, you should consider an autonomous car as part of the Internet of Things and plan accordingly how and where you can reach out your customers that also happen to be driverless cars passengers.
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