By Inspiringly
Inspiringly selects for you the top 6 weekly stories in the field of content strategy, content marketing and branding.
This week's stories are dominated by topics discussing the future of Facebook and the slow decline of the social media channel. Other stories include an analysis on the reasons for a growing number of corporations to start internal ad agencies, why Chief Marketing Officers still largely have no voice, and what qualities marketers look for in an agency.
Also, learn why authorities should ban, well ..., Facebook before elections.
CMOs Gain Influence But Struggle to Be Heard
Chief Marketing Officers should exert influence and assume more strategic responsibilities by honing their customer expertise and tapping their left-brain thinking.
Read an analytical piece by Deloitte experts on the website of The Wall Street Journal.
Facebook’s Erosion Problem: Digital Consumption Share Is Dropping as Other Platforms Gain
Facebook is losing engagement with 4-percent decrease in “aggregated time spent,” despite a 6% increase in users since November, 2017.
Other platforms appear to make gains in terms of consumer time share.
View the full report by Fast Company.
Why Corporations Are Starting Their Own In-house Ad Agencies
Claude Denton shares insights on why large corporations are moving on to start internal ad agencies partly due to the emergence new types of media.
What this trend means for the industry, ad tech and agencies?
Read the full text on The Next Web.
Facebook Is on the Decline for Gen Z and Younger Millennials, But Why?
Online bullying and hate / fake news force the younger generation off the Facebook platform.
Carolanne Manglees argues that Facebook are so obsessed with the competition that they do not pay attention to daily social interactions and real-life conversations that happen on their social channel.
Learn why Facebook is no longer a social platform for the younger generations on the website of Smart Insights.
Infographic: What Marketers Look for in an Agency
A growing number of business customers complain:
“I don’t know what agency or consultancy to go to anymore.”
Rei Inamoto explores the drivers behind the above statement and suggests a number of solutions to agencies that want to be useful and helpful to brands they work with.
This article is on the online version of AdWeek.
Ban Facebook Before Elections
The social media company refuses to regulate fake news, so the U.S. government and their peers abroad should regulate the company, concludes Jeet Heer.
An silencing law for social media wouldn’t solve the problem, but debating one could steer the conversation in a constructive direction, he adds.
The article is published on the website of The New Republic.
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