Inspiringly selects for you the top 6 weekly stories in the field of content strategy, content marketing and branding.
This week's stories include insights about blockchain entering the publishing industry, Snapchat and Twitter showing better returns for mobile marketers, marketing tactics to attract millennial consumers, and tips on making sales messages more appealing and memorable.
Also, explore website design and development best practices for 2018.
Blockchain Comes to Publishing: Interview with Washington Post's Jarrod Dicker
Jarrod Dicker, the vice president of innovation and commercial strategy at The Washington Post, is leaving the newspaper to head a new platform named Po.et. It runs on the blockchain technology that powers Bitcoin.
Po.et is an open, universal, and immutable ledger for managing the ownership and licensing of the world's creative works." - Po.et website.
Dicker, one of the media industry's leading engineers and creative strategists, says the media model is broken.
The 1 Trick to Make Sales Messages More Memorable
Selecting the best Point of View (PoV) is decisive for the success of your sales message, according to Geoffrey James.
11 Website Design And Development Standards For 2018
Internet is full of poor website designs that miss both the technical and content mark.
Read how clients and developers perpetrate this trend of low-quality websites and pinpoint new design and development standards in 2018.
The Marketing Tactic to Win Over Millennial Consumers
A secret many businesses and even marketers have failed to get: millennials are using coupons at a faster clip rate than older generations.
If you want to attract the massive buying power of the millennial generation, you need to think about how to use discounts to lure them your way.
Singular: Snapchat and Twitter Show Better Returns for Mobile Marketers
Singular's second annual index of the best return-on-investment (ROI) for mobile ads reveals a few surprises.
Snapchat is going up on the index, as marketers increased their mobile ad spending on the social network and got solid results.
Twitter also shows growth on both iOS and Android among non-gaming marketers.
Fake News and Bots May Be Worrisome, but Their Political Power Is Overblown
Brendan Nyhan makes a bold statement on the pages of The New York Times, claiming that different forms of campaign persuasion, including in-person canvassing and mail, have in general zero effect on elections.
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