Inspiringly presents to you the top 5 weekly stories in the field of content strategy and branding.
This week's stories include insights about major trends in social media and the state of the social media channels in 2018.
Learn how reputation economy is changing everybody's life and what are the main obstacles to conversion on mobile.
5 Social Media Trends to Expect in 2018
Sophia Bernazzani showcases a few social media trends to which social media marketers should pay attention in 2018.
- Growing popularity of live video content.
- Use of messaging apps.
- Emergence of virtual reality as a marketing tool.
- Growing difficulties in monetizing content on social channels.
- Disruptive role of voice search and AI.
Barriers to mobile conversion
Mobile Internet usage is outpacing desktop browsing all over the world. Mobile usage stands at 71% in the US, 62% in Canada, 61% in the UK and even higher in Latin America (Mexico, 75%) and South America (Brazil, 72%) and higher still in Asia (China, 71% and Indonesia 91%).
Nonetheless, ecommerce conversion rates on smartphones are markedly lower than desktop. Smartphone conversion rates are at about half of conversion rates on desktop, on average. Find out what are the reasons for not converting on smartphones.
As AI Meets the Reputation Economy, We’re All Being Silently Judged
Reputation economy is characterized by social data sets about each person, which in turn determine one’s value in society, access to services, and employability. Actually, reputation is a currency in this new type of economy.
What happens when algorithms, rather than humans, determine an individual’s reputation score based on multiple data sources and mathematical formulas, promising more accuracy and more flexibility via machine learning? It is a tough question to answer, while reputation score has long-lasting implications.
5 Social Media Trends You Need to Be Using in 2018
Social media is set to grow bigger with incumbent platforms expanding and new players entering the market. Some trends that you should take advantage of include going live from virtually anywhere and using influencer marketing to boost brand awareness.
The State of Social 2018 Report
Buffer teamed up with Social Media Week to collect data from over 1,700 marketers to draft the State of Social Media 2018 report.
The report shows how marketers, from businesses of all sizes, are approaching social media marketing. The survey provides valuable insights for marketers and a lot of data to support these insights.
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