Inspiringly presents to you the top 10 weekly stories in the field of content strategy, content marketing and branding.
This week's stories include insights about political ads during Super Bowl, advice on how to invest in Facebook advertising, and how to respond to and monetize customer complaints.
Learn how to build early press coverage for your startup and how small businesses can take advantage of smartphone obsessions in a mobile economy.
7 Easy Ways To Build Early Press For Your Startup
Any startup needs media coverage. It is not only social media that you can use, press coverage is still an influential tool to build brand recognition and reach out to a wider audience.
Toyota and Budweiser Took a Risk Going Political at the Super Bowl. It Paid Off.
Commercial breaks at Super Bowl ads have become increasingly predictable over the past several years. They tend to feature lame jokes and pricey celebrity cameos. The biggest surprise came from Toyota and Budweiser which dared to bet on political ads.
Twitter executive on fake news: ‘We are not the arbiters of truth’
Nick Pickles, Twitter's head of public policy for the United Kingdom, says that technology companies should not be assigned the responsibility of deciding during an election what is true and what is not true.
Our Online Identity Crisis
Matt Klein argues that we face the same unanswered questions in respect to online identity, but now we face also a new set of challenges — those regarding identity in social virtual realities.
Communication Lessons from a Con Artist
How to conduct ethical communication that helps people and wins them you your side.
Ich Bin Ein Tweeter
Online, the noise is the signal. Because however rough and tumble you like your political discourse, this chills the bones; days of death threats can demoralize even the most hardened Twitter street kid.
How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand
The article describes a simple three-step method you can use to grow your brand, get more recognition, engage your audience and, boost sales and new customer acquisition.
Monetizing Customer Complaints
Apply These 4 Techniques to Keep Your Small Business Relevant in the Mobile Economy
The average mobile user has their phone within reach at least 16 hours a day. How small businesses can take advantage of this trend.
5 Characteristics of a Culture That Develops and Executes Breakthrough Ideas
No matter your history, you can build a company that delights your customers with your products, services and experiences on a consistent basis.
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