Inspiringly presents to you the top 10 weekly stories in the field of content strategy, content marketing and branding.
This week's stories include insights about political ads during Super Bowl, advice on how to invest in Facebook advertising, and how to respond to and monetize customer complaints.
Learn how to build early press coverage for your startup and how small businesses can take advantage of smartphone obsessions in a mobile economy.
7 Easy Ways To Build Early Press For Your Startup
Any startup needs media coverage. It is not only social media that you can use, press coverage is still an influential tool to build brand recognition and reach out to a wider audience.
Learn how at entrepreneur's section of Forbes magazine.
Toyota and Budweiser Took a Risk Going Political at the Super Bowl. It Paid Off.
Commercial breaks at Super Bowl ads have become increasingly predictable over the past several years. They tend to feature lame jokes and pricey celebrity cameos. The biggest surprise came from Toyota and Budweiser which dared to bet on political ads.
Read an analysis on their Super Bowl advertising on Esquire.
Twitter executive on fake news: ‘We are not the arbiters of truth’
Nick Pickles, Twitter's head of public policy for the United Kingdom, says that technology companies should not be assigned the responsibility of deciding during an election what is true and what is not true.
Online, the noise is the signal. Because however rough and tumble you like your political discourse, this chills the bones; days of death threats can demoralize even the most hardened Twitter street kid.
Virginia Heffernan discusses some fundamental issues with social media channels like Twitter on the pages of Wired.
How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand
The article describes a simple three-step method you can use to grow your brand, get more recognition, engage your audience and, boost sales and new customer acquisition.