Grand brand battles move from the field of clothing and fast food into the smartphone area with rivalries between Apple and Samsung or Google's Android vs iOS occupying the minds of consumers, a survey by Statista reads.
The Global Consumer Survey 2018 finds that 63 percent of U.S. adults pay special
attention to brands when buying smartphones, followed by clothing and shoes with 53 percent
and TV and audio systems with 48 percent.
Where Are the Most Valuable Brands
Brand rivalries such as the ones involving Coca Cola vs. Pepsi and McDonald's vs. Burger King now bother less than half of the US consumers. Only 42 percent consider brand differences between these companies are of significant importance.
Cars and motorcycles brands still matter to 47 percent of consumers in the largest North American market but only one in four US consumers is tempted by a particular brand when purchasing furniture and household goods. The brand of a household appliance still matters to 44 percent of the buyers.
Toys and baby products are at the bottom of the brands ranking with only 18 percent of Americans paying attention to the brand of toy they purchase. In contrast, 36 percent have a preference for the brand of the liquor their buy.
Brand Sentiment Boosts Market Cap
Obviously, consumers in the United States are most obsessed with high-tech goods such as mobile devices as well as TV/video and audio systems. Foods and beverages are not a priority anymore.
To conclude, Apple's market capitalization stands at about $900 billion while Samsung has market cap of around $280 billion. The market capitalization of Coca Cola is $185 billion while Pepsi lags just behind with capitalization of $187 billion. McDonald's has a market cap of $125 billion while Burger King's market capitalization is ''only" $18 billion.
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