Inspiringly selects for you the top six weekly stories in the field of content strategy, content marketing and branding.
Account based marketing calls for entrepreneurs and startup founders to switch to tailored messages and adopt certain technologies to scale more easily.
B2B digital marketing budgets grew by over 100 percent in just five years, signaling that B2B marketing is evolving into a wholly digital thing.
Tom Bergin of Reuters checks what a leading data collection agency has about him to find that their specific personal data is mostly inaccurate. Why advertisers still pay big bucks for these profiles?
Netflix is determined to cut their marketing budget and produce content and service that are self-sustaining in terms of promotion.
Also, most influencers do not disclose sponsored content on YouTube and Pinterest, which may backfire anytime soon.
How a Data Mining Giant Got Me Wrong
Data collection agencies actually have access to a limited pool of data about consumers that avoid sharing all their personal details with social networks and other online services.
Your profile with a data mining agency that is servicing the large advertisers might be incomplete and even totally inaccurate, which does not mean these data are not valuable.
3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point
Business-to-business digital ads are estimated to reach $4.6 billion in 2018, adding 13 percent year over year.
B2B digital ad budgets have increased by impressive 111 percent since 2013, indicating that B2B marketing is going whole-in digital.
Most YouTube Influencers Still Don't Disclose Sponsored Deals, Study Says
Only roughly one-tenth of affiliate content on Pinterest and YouTube contains disclosures.
Endorsement marketing disclosures are often open-ended in nature and written by individual publishers. End-users sometimes have difficulties identifying sponsored content relating to affiliate marketing.
Non-disclosure of sponsored deals in endorsement based marketing poses threats for both publishers and the very concept of endorsement based marketing as consumers mature and start ignoring such influencer marketing tactics.
Agile marketing is not only for small, co-located marketing teams, Cameron van Orman, SVP of Product Solution Marketing at CA Technologies, claims.
Marketing teams require more vision and broader context to develop solid brand messages and campaigns, which does not mean they cannot create feasible branding campaigns in agile runs.
Netflix Has a New Font and Wants to Cut Overall Marketing Spending
Streaming giant Netflix has introduced its own typeface - Netflix Sans - following the example of other tech companies that have developed proprietary fonts.
It may seem as a no big deal but millions and billions of dollars are at stake as large online service providers pay for typeface copyrights.
Even more important is, however, a statement by their Chief Executive:
Our sort of Holy Grail dream is that the service was so good at promoting the new content in such relevant ways that we wouldn't have to spend externally. - Reed Hastings, CEO of Netflix
Account Based Marketing Is the Future of Marketing
Account based marketing urges marketers to customize messages to specific personas or audiences.
The ultimate goal is to personalize the brand experience for users and generating more viable leads for the company.
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