Inspiringly selects for you the top six weekly stories in the field of content strategy, content marketing and branding.
Account based marketing calls for entrepreneurs and startup founders to switch to tailored messages and adopt certain technologies to scale more easily.
B2B digital marketing budgets grew by over 100 percent in just five years, signaling that B2B marketing is evolving into a wholly digital thing.
Tom Bergin of Reuters checks what a leading data collection agency has about him to find that their specific personal data is mostly inaccurate. Why advertisers still pay big bucks for these profiles?
Netflix is determined to cut their marketing budget and produce content and service that are self-sustaining in terms of promotion.
Also, most influencers do not disclose sponsored content on YouTube and Pinterest, which may backfire anytime soon.
How a Data Mining Giant Got Me Wrong
Data collection agencies actually have access to a limited pool of data about consumers that avoid sharing all their personal details with social networks and other online services.
Your profile with a data mining agency that is servicing the large advertisers might be incomplete and even totally inaccurate, which does not mean these data are not valuable.
The full article by Tom Bergin is on the website of Reuters.
3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point
Business-to-business digital ads are estimated to reach $4.6 billion in 2018, adding 13 percent year over year.
B2B digital ad budgets have increased by impressive 111 percent since 2013, indicating that B2B marketing is going whole-in digital.
Learn why B2B marketing has reached a tipping point in an article by Jennifer Toton in the online edition of AdWeek.
Most YouTube Influencers Still Don't Disclose Sponsored Deals, Study Says
Only roughly one-tenth of affiliate content on Pinterest and YouTube contains disclosures.
Endorsement marketing disclosures are often open-ended in nature and written by individual publishers. End-users sometimes have difficulties identifying sponsored content relating to affiliate marketing.
Non-disclosure of sponsored deals in endorsement based marketing poses threats for both publishers and the very concept of endorsement based marketing as consumers mature and start ignoring such influencer marketing tactics.
Read the full text of the article by three Princeton University researchers.
Can Agile Work for Marketing?
Agile marketing is not only for small, co-located marketing teams, Cameron van Orman, SVP of Product Solution Marketing at CA Technologies, claims.
Marketing teams require more vision and broader context to develop solid brand messages and campaigns, which does not mean they cannot create feasible branding campaigns in agile runs.