Social media marketing is an integral part of business growth. You create accounts, planning to attract a broad audience and turn them into the community of loyal followers. Therefore you intend to become a rock-star brand with consistently growing revenue.
But for this to happen, you need a social media strategy and content. Tons of content. Content that would engage your audience and fit your business needs. You need to come up with some social media post ideas.
And here’s where most marketers get stuck:
- What type of social media content does your business need, and how to get it?
- What business needs does each content type address?
- How to create a social media marketing content plan for your business?
By the end of this article, you will know the answers and will get 50+ content ideas for your business social media accounts.
What Business Needs Do You Address With Social Media Posts?
When thinking about the content to post on social media, you need to understand your social media goals: What do you want to reach? Depending on your business needs, you will choose different content types for social media accounts.
So, first and foremost, let’s see what business needs your content may cover:
- Brand reputation building
- Identification of your target audience’s needs
- Personal brand promotion
- Expert status creation
- Audience engagement
- Virality and covering a broader audience
- Customer objections handling
Content Types That Help to Build Brand Reputation
Your goal here is to build a reputation for your brand and deal with negative comments from customers or competitors. It helps to build awareness and trust, as well as establish your positioning on the market.
Post about what happens in your company, introduce your employees, share the news about your features, boast with your social initiatives, etc. Although such posts look boring sometimes, they are must-have for content strategy as they demonstrate that you monitor and keep in touch with the situation on the market.
The same here: Do your best to share the news about what happens in your niche, not just in your company, too. In today’s rapidly-changing business environment, you need to keep your eyes on the ball. Plus, such posts will demonstrate to your followers that you stay relevant and in sync with everything that happens around.
Social Proof of Being an Influencer
Do you or your employees participate or speak up at niche conferences? Post about it on social media, sharing the details and your role in this event. It’s a top content for building your brand reputation. Also, tag other speakers and thank them for insights.
Don’t be afraid of sharing your case studies on social media. While some brands don’t do that, doubting that competitors could steal their insights, your experience and authenticity will work for your reputation and role for the market.
What do your customers say about your brand? As a professional marketer who cares about customer service, you ask buyers for feedback, don’t you? So why not share testimonials and recommendations from happy customers on social media? Let others see what people think of your business.
Social Media Content Types for Sales
The only goal of this content type is to sell. So choose a social media profile where your audience is more active and present more often — focusing on one social media profile is among the top marketing strategies to implement this year — and make 10-15% of your content promotional there.
Moderation is the key: Don’t be overly promotional on social media; the audience doesn’t follow you for sales there. It’s your community, not a selling platform.
The List of Products/Services You Offer
Here you can post the information about your features and prices, describe new products, share their reviews and ways to use them, etc.
Address the FOMO (fear of missing out) of your audience: Announce the sale on social media, and don’t forget to mention something like, “Only 5 Left” or “Close in 2 Hours.” Add an engaging call to action to motivate your followers to buy.
This one is almost the same as “Discounts,” but here you offer conditions and benefits for customers. For example, “Order this — and get that.” Variants are many, and everything depends on your opportunities. As well as in sales, use teasers to trigger action.
Invitation to Order from You
Two types of content are for your consideration here.
- Emotional: It’s a proven fact that our buying decision often depends on the emotions we experience at a certain point. So, a compelling story crafted by the rules of expository writing and with emotional calls to action can motivate us to buy.
- Practical: It’s a post where you explain to people why they should buy from you right now. Show your strengths, tell what makes you so unique, and share facts and numbers.
Which one to choose? It depends on your audience and their motivational type. For example, those willing to lose weight respond to emotional content, while marketers prefer hard numbers. So, do your best to know your target audience inside out.
Read the full article on Bulk.ly to learn how to understand what your audience needs, how to create engaging social media posts, how to make content viral, how to promote your personal brand on social and to get a number of free social media post ideas.
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