Creating valuable content and distributing it through branded channels is good method to reach your audience and create brand awareness. The problem is that everyone now runs a corporate blog and operates a number of social media accounts. Getting noticed by your target audience is getting harder due to your prospect readers and customers being overwhelmed by tons of content delivered to them daily – by email, on social media, or through sponsored content.
A viable content strategy should include reaching out to media and journalists. Pitching a reputable media and getting media exposure can be hard, especially if you don’t have direct media contacts. On the other hand, journalists are always on alert for worthy stories and content that can support an article they are writing.
Help a Reporter Out (HARO) is a platform connecting journalists with sources they need for they stories. Journalists ask specific questions and companies can answer those questions, providing contact information in the process.
The platform boasts over 55,000 journalists and bloggers while 800,000 companies have already registered as sources ready to be interviewed.
HARO is a platform by media monitoring company Cision who have decided to provide the service completely free for both media and sources.
JournoRequest takes advantage of Twitter streams by monitoring for journalists sending requests for information.
The platform is all-Twitter and your businesses will get their daily digest email free of charge after registration with them. JournoRequest is still to expand beyond the UK but nonetheless the service is valuable for organizations looking for brand exposure on this market.
NewsCertified Exchange is a service that allows journalists to search for reputable experts that are looking for media exposure.
Both individuals and organizations can register as experts after passing a strict certification process. The platform certifies journalists too, which results in higher-quality opportunities for both experts and journalists.
PitchRate is a platform that allows journalists to search for a source while sources can get media coverage by providing original and valuable content.
After registering as an expert, your company will be able to browse requests that are within your scope of expertise. Experts can also add content to an articles database that is accessible to journalists and media.
PRLog offers free press release distribution service after you create a free account with them.
Your free press releases will be limited to 475 words and will be distributed to their email subscribers, RSS feed, and to search engines. PRLog also hosts your content on their webpage.
The platform allows you to add two clickable links into any free press release, as well as to embed photo and video.
Whatever tool you choose, be prepared to always provide quality content in response to media and journalist requests. Building lasting relationships with media is more important than being mentioned as an expert once on each platform.
Like this article? We can help you create valuable content to enhance your online presence.